Accommodation owners cited online marketing (63%); social media (39%); mobile (27%); email marketing (22%); and paid listings on user-generated review sites (17%) as the top areas in which they would prefer to increase spending, according to TripAdvisor’s latest Accomodation Owners Survey.
Of the survey respondents with a social media program, the majority (60%) said that TripAdvisor is the most effective social media site for marketing their properties. Facebook (22%) and Twitter (16%) were the next most effective sites for marketing their properties, according to owners taking the poll.
According to survey respondents, most owners (76%) use their property website to market deals to potential guests. Email (52%) and social media (44%) were the next most commonly used methods for marketing deals, followed by user-generated review sites (25%) and online travel agencies (21%).
You can read about the TripAdvisor study here.
Guest Caye is an innovative online marketing and booking platform that enables small independent resorts, hotels and lodges to gain increased bookings and higher income per guest through web reservations, automated email marketing and superior guest communications.