Every great hotel or resort has by now discovered the real importance of www.TripAdvisor.com for engaging online travel shoppers and helping them make hotel choices based on the experiences of "people just like themselves."
That is a very powerful idea. Imagine if your best friend just returned from a trip to Caye Caulker off the coast of Belize and tells you it was an amazing trip — beautiful ocean front hotel, affordable rates, friendly atmosphere, easy to get there and best of all, its perfect for you! Might you think about taking your own vacation to Belize based on her recommendation? Absolutely!
TripAdvisor has become the world's most important travel website and most used resource by online travel shoppers. People simply trust each other more than they trust a hotel they have never visited before. Makes sense, doesn't it?
But How Do Travelers Interpret Your Hotel Reviews?
According to a recent article from TripAdvisor for Business, today's online travel shoppers put a lot of trust into independent customer reviews. In fact, 81% of travelers say reviews were important when deciding which hotel to book, and almost half said they would not book a hotel unless they could read reviews first.
Once someone has used TripAdvisor in the past, the likliehood they will search additional hotels and reviews is remarkably high. 98% of survey respondents found TripAdvisor reviews to be accurate of their actual experience at a hotel.
TripAdvisor can literally make, or break your hotel business, so pay attention.
Management responses to reviews, both positive and negative, tell people that are looking at your reviews that you care about and are involved with the reviews people are posting about their experience at your hotel. Stay involved and comment back when people post reviews.
Asking your happy guests to post a review on TripAdvisor is just good business. So start insisting on it from your staff at check out time, it can win you more bookings in the future.
Every Belize hotel and resort should upgrade your online marketing program to capture leads and convert them to booked guests. Are you doing all you can with Internet Marketing in Belize? If not, give us a shout at Guest Caye Resort Marketing. We can help!