3 Keys to Higher Occupancy Rates on Your Website

Saturday, March 16th, 2013 by

Every effective hotel website must engage online travel shoppers in about 7 seconds or less, so the quality of your Belize hotel website really matters. Each month, over 50 million people visit TripAdvisor to consider where to take their next trip and thousands every day could be considering your Belize resort hotel.

The question is: Is your website ready to engage travel shoppers and convince them to give you email permission or make their booking reservation immediately?

Here are 3 important requirements that your website should address to increase your odds of winning online bookings at a higher rate:

1. Summarize your location, unique appeal and visual hook at the top of your page. If you fail to pass the 7-second test, you fail to win the attention you need to convince the online travel shopper to put your hotel on their "short list." Crystalize what your hotel resort is about and don't try to be everything to everybody. Carve your niche and communicate it with flair as the most important impression on your home page.

2. Present all the details of your rooms and rates in the same section. Don't make people work to understand what your hotel can offer. Be clear and concise and use attractive photography to showcase the experience your rooms offer to skeptical travelers. Your pricing and booking requirements should be prominently displayed and clearly stated so the shoppers knows the deal with little effort.

3. Take direct online bookings with a modern online booking engine. Too many Belize Resort Hotels make their travel shoppers fill out long and intrusive forms just to find out if the hotel even has availability! STOP. Serve the shopper and she will reward you with booking your hotel directly without the expense of 20-30% commissions charged by the online travel agents.

Every hotel that delivers a remarkable experience can expect to grow their business better with a fully functional, well designed and online booking enabled website. The whole world is your market, so invest in your Internet front door and delight your guests every time. This is the strategy to build your business to higher profitability.

If your hotel or resort in Belize is looking to improve your Internet Marketing Results, contact Guest Caye Resort Marketing for a free consultation. We have helped resorts double their annual occupancy rates with smart Belize hotel marketing that increases revenue and profits.

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