Your website isn't just important to your Belize web marketing, it is the single most important thing in your business besides your Belize resort itself. You have an average of seven seconds to capture the attention of the guest before they decide whether or not to pursue your resort for their next vacation. There are a few simple rules to ensuring that you capture their attention in that small window.
Guests want a clear understanding of how your resort is different.
What is it that sets your Belize resort apart from competition? Is it your unique location? Your luxurious rooms? Your special staff and personal service? Whatever your key selling point is for your resort, make sure that it is front and center for your guests to see visually and read simply.
Make it easy to use.
Guests want to be able to access all of your Belize resort information quickly and in an intuitive way. Make your website easy to navigate, and make your reservation system even easier (read more about why it is crucial to have a great reservation system here). Having an attractive, easy to use website also means that they'll be more likely to book directly through you instead of going through a dreaded third party site meaning increased profits for your resort.
Make it secure.
Make sure that your site is secure. If guests feel uncomfortable giving you personal information, they're not going to give it to you. Makes sense, right? Proudly display your security credentials. And if you don't have a secure online system for hotel booking, to collect deposits and guest payments, get one now. American travel shoppers expect to do business with you online – whether you are ready for that reality or not.
Keep it up to date!
Keep your site up to date with all of the latest information about your resort. Having a blog that hasn't been updated in two years or an out of date promotion on your homepage makes your resort look like a ghost town. Keep your site current with all of the fun activities that are happening at your Belize resort.
What must have items belong on every Belize Website? Share your ideas below!
If you need help navigating the confusing array of internet marketing issues for Belize hoteliers, contact Guest Caye at email@example.com for a personal consultation.