Trip Advisor Launches New Email Feature

Monday, May 6th, 2013 by

Trip Advisor is working hard to make their resort marketing site more user friendly for both the guest and the Belize resort owner. 

Recent updates to their system make it even easier for your guests to redeem special offers that you have posted on your TripAdvisor page. Now customers will be able to email you directly from the website; a feature never available before. 

For online travel shoppers, this means convenience. It means not having to search or call for any additional information. For you, the resort owner, this means another opportunity to engage and convert them to guests and the potential for additional email marketing (Click here to read more about successful email marketing).

Using this new TripAdvisor tool is easy:
1) Go into your "Management Center" of your Business Account.
2) Under the Business Listings status window, click the link next to Special Offer.
3) Select “Create a Special Offer” and fill in the details in Step 1.
4) In Step 2, select the email redemption option and provide an email address.
5) Set the dates for the offer then preview and post it.

An example of what your direct email option could look like.

It's that simple! You've now set up an email offer for your potential guests. Here are some additional suggestions from Trip Advisor to make the most out of email redemption and special offers:

-   Make booking easy: Provide your travelers with as many redemption options as possible, including email.

-   Provide a unique email address: To see how successful your offer is, use a dedicated address for each offer, then track the emails you receive to each one.

-   Respond promptly: Travelers consider an average of seven Belize hotels before booking. To rise above the competition, respond as quickly as possibly to the traveler’s email. Also, include the original inquiry with your response.

Got more ideas on how to use this new tool to land more Belize hotel reservations or tips on resort marketing? Leave a comment below to share your expertise!

 

 

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