It is no secret that there is a green movement sweeping the nation. Consumers and business owners alike are becoming increasingly aware of their impact on the environment and are taking steps to be kinder to the world around them. Eco-friendly Resort owners are now doing their part to go green by making changes both big and small throughout their properties, and TripAdvisor has taken notice.
TripAdvisor has launched the GreenLeaders program to celebrate and award resorts that have embraced the green movement. Since the program launched in April, the number of participating resorts has doubled (Read the entire article here). Ultimately, the recognition is less important than the positive impact your resort could have on the environment, but who doesn't like a little pat on the back for doing good?
Becoming a TripAdvisor GreenLeader is easy, especially if you're already an environmentally conscious resort. First you must be a verified property business representative which is as simple as having a Trip Advisor page that is live and open for business.
Next is to have all of the required green practices in place:
- Tracking energy use on a regular basis (at least quarterly)
- Using at least 75% energy-efficient light bulbs
- Having current and active towel and linen re-use plans in place
- Recycling at least two types of waste
- Staff training on green practices
- Guest education on green practices
Finally, your resort must score higher than a 30% on the Green Practices survey. Scores above 30% are then ranked by Bronze (30-39%), Silver (40-49%), Gold (50-59%), and Platinum (60%+). Once you've successfully completed the three requirements, you can proudly display your GreenLeader widget on your resort's page.
Beyond the bragging rights (which you should absolutely brag about on your website and social media platforms), going green is a great resort marketing tool. TripAdvisor boasts that, to date, over 50,000 have searched for green hotels while considering hotel booking. Reaching this niche market could significantly increase your hotel booking.
The TripAdvisor GreenLeaders Program is currently only available in the continential United States, Hawaii, and Alaska, but as the program gathers steam, it will likely spread. Until then, work on getting your resort up to all of the green standards to do your part in protecting the environment that makes your Belize resort so beautiful!
For help marketing your eco-resort, contact Guest Caye Resort Marketing for a free consultation. Email firstname.lastname@example.org or visit www.guestcaye.com.